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Privacy Policy

1. Introduction

Welcome to Somnaform ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy explains how we collect, use, process, and safeguard your information when you visit our website use our services, or purchase our products. The core of our business is personalization, which requires the collection of specific data to create your custom pillow. This policy details what we collect and why.

2. Information We Collect

We collect information that you voluntarily provide to us, information that is automatically collected, and information from third parties. The types of information we collect depend on your interaction with us.

2.1. Information You Provide to Us

  • Consultation Data: When you complete our sleep consultation questionnaire, we collect detailed information about your physical characteristics (e.g., height, weight, shoulder width), sleep habits (e.g., primary sleep position, sleep challenges), and personal preferences (e.g., material feel, temperature). This is the core data used to design your custom pillow.
  • Account Information: If you create an account, we collect your name, email address, and password.
  • Purchase Information: When you place an order, we collect your name, shipping address, billing address, phone number, and payment information. Please note that payment card details are processed by our third-party payment processors (e.g., Stripe) and are not stored on our servers.
  • Communications: If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

2.2. Information We Collect Automatically

  • Log and Usage Data: Like most websites, we collect information that your browser sends whenever you visit our Site. This may include your IP address, browser type and version, the pages you visit, the time and date of your visit, the time spent on those pages, and other statistics.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

3. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Design and Fulfill Your Order: The primary use of your Consultation Data is to design, manufacture, and deliver your personalized pillow.
  • Provide, Operate, and Maintain our Website: We use your information to manage your account, process transactions, and provide you with customer support.
  • Improve, Personalize, and Expand our Services: We analyze usage data to understand how our Site is used and to improve the user experience. We may also use anonymized and aggregated Consultation Data to conduct internal research and development to improve our products and algorithms.
  • Communicate with You: We use your contact information to send you updates about your order, respond to your inquiries, and, if you opt-in, to send you marketing and promotional materials.
  • For Compliance, Fraud Prevention, and Safety: We may use your information to enforce our Terms of Service, protect our rights, and comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • Service Providers: We share information with third-party vendors and service providers that perform services on our behalf, such as payment processing, shipping and logistics, data analysis, and marketing. These service providers only have access to the information necessary to perform their functions and are contractually obligated to protect your data.
  • Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or in urgent circumstances to protect the personal safety of users of the Site or the public.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

Your detailed Consultation Data is treated with the utmost confidentiality and is only accessible to the core Somnaform team and production artisans responsible for creating your product.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. We use encryption (such as SSL/TLS) to protect sensitive information transmitted online, and we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

  • The right to access – You have the right to request copies of your personal data.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

To exercise any of these rights, please contact us at [email protected].

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.